APR (APR), a business involved in producing and distributing beauty products and cosmetic devices, reported on the 9th that it has launched a new main store, ‘Medicube Seongsu,’ located in Seongsu-dong, Seoul.
Medicube Seongsu’ is APR’s third major store, after the Hongdae and Dosan locations. The area covers a total of 450 square meters (about 136 pyeong) and includes two levels. The ground floor functions as an exhibition area, displaying Medicube’s well-known cosmetics and the Medicube AGE-R beauty device. Guests can also take souvenir photos in photo areas and use instant photo booths. The upper floor contains a testing zone where customers can try out Medicube’s popular products, like the ‘Booster Pro’ and ‘Zero Pore Pad.
As per a report from APR, “We launched the new store with the belief that Seongsu-dong has recently become a trend center and a top destination for international visitors,” and further stated, “We aim to keep working on enhancing customer interaction and delivering favorable brand experiences going forward.”
To mark the launch of ‘Medicube Seongsu,’ APR is conducting a range of event programs for guests. All visitors who come to the location and make purchases will be given Medicube mask packs and additional items, while those who buy devices will receive skincare products.











